Senior Enterprise Growth Marketing Manager

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Requirements:

• 4+ years owning multi‑channel digital acquisition programs at a B2B SaaS or digital‑first enterprise—ideally supporting a sales‑led motion.
• A proven track record of scaling SEM, SEO, paid social, and CRO/UXO programs that materially increase pipeline and revenue.
• Deep proficiency in Google Ads, LinkedIn Ads, Google Analytics/G4, Search Console, CMS/AB testing platforms
• Hands‑on experience leveraging AI/ML‑powered tools for media management, creative iteration, or CRO
• Advanced in Excel/Sheets and BI skills; comfortable working with large datasets and translating insights into action.
• A strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling.
• Excellent written & verbal communication; able to translate technical findings into plain-English recommendations for exec stakeholders.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Responsibilities:

• Architect a modern digital growth engine spanning paid search, display, paid social, organic search, CRO/UXO, and AI‑driven channels to drive enterprise lead generation, qualification, and opportunity creation.
• Own channel strategy & execution with performance team partners: manage campaigns end‑to‑end—ad creation, landing page optimization, conversion rate testing, and budget pacing—to maximize ROAS and pipeline impact.
• Lead continuous experimentation: develop a rigorous test‑and‑learn roadmap (A/B, multivariate, generative‐AI‑assisted) that improves CPOpportunity, lowers CPL, and scales evergreen programs.
• Evaluate & deploy AI tools that streamline media buying, creative generation, bidding, reporting, and UX personalization; champion best practices across the team.
• Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to MQL, SAO (sales accepted opp), and revenue.
• Collaborate cross‑functionally with Performance Marketing, Marketing Ops, Web, Content, Design, Sales, and Product Marketing to ensure message‑to‑market fit, friction‑free hand‑offs, and full‑funnel alignment.
• Own channel budgets & forecasting, partnering with the Director of Demand Generation to model spend scenarios that maximize growth potential while meeting efficiency targets.
• Stay on the bleeding edge of digital and AI innovation—constantly scanning the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage.