Architect a modern digital growth engine spanning paid search, display, paid social, organic search, CRO/UXO, and AI‑driven channels to drive enterprise lead generation, qualification, and opportunity creation. Own channel strategy & execution with performance team partners: manage campaigns end‑to‑end—ad creation, landing page optimization, conversion rate testing, and budget pacing—to maximize ROAS and pipeline impact. Lead continuous experimentation: develop a rigorous test‑and‑learn roadmap (A/B, multivariate, generative‐AI‑assisted) that improves CPOpportunity, lowers CPL, and scales evergreen programs.