Senior Manager, Strategic Insights & Market Research

7+ years of experience in corporate strategy, market research, consulting, insights, or related roles. Bachelor's degree in Business, Economics, Marketing, or a related field. Proven experience leading research programs—including qualitative, quantitative, and secondary methodologies. Strong analytical skills with demonstrated ability to synthesize complex inputs and develop actionable recommendations. Experience managing research vendors, projects, timelines, and budgets. Familiarity with research tools, data visualization platforms, and syndicated data sources. Excellent communication and presentation skills and comfort presenting to senior executives. Experience in the youth sports industry is a plus.

Establish and maintain a centralized insight repository. Drive methodological rigor and ensure insight quality. Build dashboards and summaries to highlight patterns and opportunities. Promote self-service access to insights. Lead quantitative, qualitative, and secondary research projects. Build frameworks to track competitive intelligence and market trends. Conduct segmentation, behavioral analyses, and needs assessments. Translate findings into strategic recommendations for senior leadership. Analyze internal metrics to uncover growth drivers and identify opportunities. Support long-term planning with market positioning insights. Provide strategic input by integrating internal data with external market signals. Source and manage external research vendors. Serve as subject-matter expert on market research and insights. Partner with various departments to embed insights into planning. Promote a culture of curiosity and analytical rigor.