5+ years of hands-on SEO experience, including technical SEO, audits, and cross-functional SEO strategy. Experience leading SEO strategy for mid-to-large brands across B2B or B2C verticals. A strong perspective on how AI and large language models are reshaping user behavior and organic opportunity. Deep expertise in technical SEO with proven ability to design and execute audits, interpret diagnostics, and guide implementation teams toward resolution. Familiarity with tools like SEMrush, Ahrefs, Screaming Frog, Looker Studio, and emerging AI platforms (e.g. Perplexity, GPT, Claude). Comfortable presenting to senior stakeholders and building org-wide alignment on organic strategy. Natural collaborator across channel, strategy, and execution layers. Bonus: Experience with structured data (schema), content design systems, or enterprise SEO platforms.