- Collaborate with cross-functional account teams on high-impact initiatives and consumer journeys.
- Develop and implement cross-channel programs aligned to key client business KPIs.
- Partner with stakeholders to operationalize program-based strategies.
- Lead strategic internal and external meetings to align on client goals.
- Oversee creation of marketing infrastructure including emails, forms, and landing pages.
- Build custom multi-channel reports and optimize marketing performance.
- Maintain data hygiene and integration standards across marketing and sales platforms.
- Identify customer segments and plan loyalty programs to deliver ROI.
- Identify and mitigate risks related to CRM changes and reporting impacts.
- Assist in creating business cases for new client engagement opportunities.
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