- Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch.
- Develop and implement cross-channel programs that align with customer journey needs based on analytics and behavioral science.
- Partner with client stakeholders to operationalize program-based strategies that increase key performance indicators.
- Oversee the creation of marketing infrastructure including emails, forms, landing pages, and reports.
- Build custom multi-channel reports and implement processes to capture key insights and define account success.
- Maintain data hygiene and list integrity, managing integrations between marketing and sales platforms such as HubSpot and Salesforce.
- Identify customer segments and plan loyalty programs to deliver ROI-positive results.
- Identify and mitigate risks related to CRM changes and support account managers in client communication.
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