- Execute local digital marketing campaigns based on regional strategy, business objectives, target audience, budget, and timelines.
- Adapt regional campaigns to China based on local customer behavior, market trends, language, culture, and channel dynamics.
- Support the operation and optimization of the WeChat Official Account and related WeChat ecosystem activities.
- Support paid digital campaigns, audience targeting, and geo-targeting across China's platform ecosystem.
- Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking.
- Develop and localize Simplified Chinese marketing content, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts.
- Localize white papers, case studies, technical resources, and conference materials while preserving brand intent.
- Coordinate with internal teams, agencies, designers, and external partners on content and campaign production.
- Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
- Conduct A/B testing and prepare campaign reports with actionable recommendations and local market insights.
Digital MarketingA/B testing