- Plan, execute, and optimize and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.
- Ensure accurate audience targeting, segmentation, and creative alignment.
- Collaborate with the Creative team to develop compelling ad visuals and copy.
- Achieve 90%+ of Client Revenue and Spend Targets.
- Monitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates.
- Perform A/B testing on creatives, audience segments, and bidding strategies.
- Regularly analyze performance data and propose actionable recommendations for optimization.
- Provide performance data and recommendations to the Creative Team for upcoming ad iterations.
- Allocate and manage ad spend across channels to achieve client objectives and ROI targets.
- Provide accurate forecasts and performance projections to internal stakeholders and clients.
- Generate regular campaign performance reports.
- Present insights and recommendations to clients and internal teams in a clear, data-driven manner.
- Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey.
- Maintain open communication with the Data Analysis team for deeper insights into user behavior and campaign performance.
Data AnalysisDigital MarketingBudget management+1 more