- Own creative strategy for a dedicated app vertical by developing concepts, briefs, and scripts.
- Partner with the Ad Creative Lead on creative vision, brand consistency, and team brainstorms.
- Write briefs and scripts targeting 15-20 net-new concepts per week with variations for execution.
- Collaborate with UA Managers to interpret performance data and refine creative direction.
- Provide creative direction and quality feedback to in-house producers, editors, and contractors.
- Utilize AI creative tools to accelerate concepting, scripting, and asset iteration.
- Track creative performance metrics such as CTR, hook rate, and ROAS to inform future briefs.