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Senior Product Marketing Manager

Posted 3 days agoViewed

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💎 Seniority level: Senior, 7 years

🔍 Industry: Consumer apps with gamified experiences

🏢 Company: Mode Mobile👥 51-100💰 Seed about 1 year ago

🗣️ Languages: English

⏳ Experience: 7 years

Requirements:
  • Minimum of 7 years of product marketing experience, including at least 4 years in free-to-play mobile gaming or consumer apps with gamified experiences.
  • Experience across all key communication channels, including e-mail, push and SMS.
  • Strong grasp of behavioral triggers, reward systems, and user segmentation to influence retention and monetization.
  • Experience using user lifecycle marketing to improve DAU/MAU ratios, aRPU, and churn reduction.
  • Ability to work collaboratively with cross-functional teams, including product management, engineering, design and sales.
  • Familiarity with agile development methodologies and product lifecycle management.
  • Hands-on experience with CleverTap engagement platform strongly preferred.
  • Passion for technology and a deep understanding of consumer behavior and trends.
  • Experience working in a fast-paced startup environment with a willingness to adapt and embrace change.
Responsibilities:
  • Plan, lead, and execute cross-company marketing and growth strategies to increase monthly active users, engaged usage, and love for the Mode family of apps.
  • Take end-to-end ownership of both strategy and execution in areas that present challenges but have great potential for incremental growth and revenue.
  • Create dynamic in-product campaigns that surprise, delight, and engage users.
  • Establish a unified messaging strategy that supports the core user journey, identifying opportunities to thoughtfully engage our users, minimize distractions, and deflect churn to drive business and user KPIs
  • Apply deep understanding of consumer psychology and storytelling to influence user behavior and trigger conversion events.
  • Collaborate closely with the Product Management team to develop marketing plans, messaging, and creative assets to support product updates and launches.
  • Coordinate with design to create compelling visual content and establish a consistent, persuasive tone of voice in communications.
  • Optimize communication touchpoints on an ongoing basis with a focus on testing.
  • Report on the effectiveness of marketing efforts and help build the business dashboard with key indicators.
  • Understand consumer needs and pain points to develop compelling value propositions and messaging.
  • Serve as the key point person to manage messaging communication around in-market products.
  • Identify various customer segments and product solutions to tailor marketing strategies.
  • Understand the value proposition for each part of the platform and translate it into compelling messages for customers, prospects, and internal stakeholders.
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