Research and Customer Segmentation: Conduct broad and ongoing research to identify and articulate industry trends, customer needs, and to locate Zyte solutions within the competitive landscape. Product Positioning and Messaging: Develop and refine product positioning and messaging that showcases the unique benefits of our products. Content and Collateral: Shape and evolve content and collateral for Sales and Marketing that compel prospects to choose Zyte. Cross-Functional Collaboration: Work closely with product management to align on product features, roadmaps, and updates. Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and updates. Performance Measurement: Track and analyze product marketing performance metrics to measure success.