Senior Product Marketing Manager (Remote in Utah)

Posted 9 days agoViewed

💎 Seniority level: Senior, 7+ years

💸 Salary: 123741.0 - 180000.0 USD per year

🏢 Company: Rocket Lawyer👥 251-500💰 $223,000,000 Debt Financing about 4 years agoLegal Tech Law Enforcement Legal

⏳ Experience: 7+ years

Requirements:

7+ years of experience in product marketing, with a focus on B2B SaaS or consumer-focused digital business, preferably in the AI or related space.

Background in launching new products, supporting integrated marketing campaigns, and delivering impactful engagement experiences and programs.

Understanding of generative AI and how it can enhance customer experiences.

Strong collaboration skills and experience working across multiple teams, including Product, Design, and Data.

Proven track record of driving results through experimentation and data-informed decision making.

Deep understanding of customer journeys, with a specific focus on engagement and retention.

Experience leading customer research efforts and synthesizing insights into actionable plans.

Excellent written and verbal communication skills with a knack for storytelling and stakeholder alignment.

Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities:

Develop and articulate a compelling product vision, positioning, and messaging for our product portfolio, establishing differentiation in the market.

Gain a deep understanding of customer needs, pain points, and buying behaviors through research, interviews, and data analysis.

Translate customer insights into effective marketing strategies and resonant messaging for target audiences.

Champion the customer perspective throughout product development and marketing efforts.

Collaborate with Product Management and Engineering to influence the product roadmap, prioritize features, create seamless engagement experiences from first impression to reactivation, and ensure consistent messaging.

Partner with the Integrated Marketing Campaigns team to develop marketing programs and assets that drive awareness, accelerate product adoption, and convert users into loyal Rocket Lawyer members.

Conduct thorough market research and competitive analysis to identify opportunities, inform product development, and refine engagement strategies.

Serve as a key connector between Product, Marketing, and Growth to ensure a cohesive experience across acquisition and lifecycle campaigns.

Foster a culture of inclusion and customer empathy within cross-functional teams.

Present clear insights, updates, and recommendations to senior leadership.

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