[REMOTE] Senior Retention Marketing Strategist

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Requirements:

• 5+ Years of Retention Marketing Experience
• Demonstrated success in email and SMS lifecycle marketing for eCommerce or DTC brands.
• Proficiency with leading ESPs (e.g., Klaviyo) and SMS platforms (e.g., Attentive, Postscript).
• Deep understanding of KPIs such as LTV, repeat purchase rates, and deliverability metrics.
• Proven track record of implementing A/B testing, personalization, and iterative improvements to boost engagement.
• Familiarity with GDPR, TCPA, and CAN-SPAM regulations.
• Comfortable working with creative, product, and analytics teams to deliver cohesive campaign experiences.
• Ability to clearly present recommendations, results, and ROI to stakeholders at all levels.

Responsibilities:

• Develop and refine lifecycle marketing strategies, including welcome flows, win-back campaigns, post-purchase journeys, and loyalty programs.
• Integrate AI-driven personalization and segmentation to improve engagement metrics and overall ROI.
• Oversee the end-to-end execution of email and SMS campaigns—ensuring accuracy, timeliness, and adherence to best practices.
• Conduct A/B testing, analyze results, and refine strategies to drive continuous performance improvements.
• Translate performance data into actionable insights that inform future strategies.
• Collaborate with data teams to build dashboards and reporting frameworks for client presentations.
• Maintain high deliverability standards and ensure compliance with GDPR, TCPA, and CAN-SPAM regulations.
• Troubleshoot any deliverability issues and implement solutions to maintain sender reputation.
• Work closely with cross-functional teams—Creative, Product, and Client Strategy—to deliver integrated campaign experiences.
• Provide mentorship and guidance to junior retention marketers, ensuring best practices are consistently applied.