[REMOTE] Paid Media Manager (India, Eastern Europe)

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Requirements:

• 5+ years of hands-on performance marketing experience in paid social (required).
• 5+ years of management experience Leading a paid media, paid social team or equivalent.
• Proven ability to scale campaigns, manage large budgets, and hit or exceed KPI targets.
• Highly knowledgeable in bidding/targeting automation tools.
• Proficient in Google Analytics and other ad management/testing tools.
• Excellent project management and problem-solving capabilities.
• Ability to structure complex, multi-stakeholder projects effectively.
• Strong written and verbal communication skills for client-facing and internal collaboration.
• Thrive in a fast-paced environment with evolving priorities.
• Demonstrate a strong sense of ownership and time-management skills.

Responsibilities:

• Lead the strategic development and execution of multi-channel paid media campaigns, including audience segmentation, targeting, messaging, budgeting, and optimization.
• Partner closely with creative teams—including designers, copywriters, and video producers—to ensure ad creatives are compelling, on-brand, and resonate with the target audience.
• Set and maintain ambitious campaign benchmarks, continually monitoring, analyzing, and optimizing performance.
• Take full ownership of campaign budgets, ensuring they are spent efficiently and in alignment with client goals.
• Use advanced analytics platforms and tools to track key performance metrics across multiple channels and campaigns.
• Lead the development of integrated strategies across multiple ad platforms (Google, Facebook, Instagram, YouTube, TikTok, etc.), ensuring cohesive messaging, audience targeting, and cross-platform optimization.
• Serve as a primary point of contact for clients, ensuring transparent communication and regular updates on campaign performance.
• Identify opportunities for campaign scaling and business expansion by analyzing trends, testing new strategies, and leveraging emerging technologies.
• Proactively identify potential risks and challenges in campaign performance or budget allocation.
• Lead and mentor junior media buyers and campaign managers, fostering a collaborative and growth-oriented environment.