- Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account.
- Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities.
- Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans.
- Analyze campaign performance data to provide actionable insights and recommendations for optimization.
- Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards.
- Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks.
- Build and maintain strong relationships with clients, acting as a trusted advisor.
- Develop and present performance reports and strategic recommendations to clients and internal stakeholders.
- Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing.