- Lead communications planning across assigned accounts by developing audience-first strategies that define channel roles and message sequencing.
- Translate brand and business briefs into integrated communications frameworks, including audience segmentation, consumer journey mapping, and clear KPIs.
- Write and develop creative briefs that distill insights and define single-minded propositions.
- Serve as a senior strategic partner to clients, contributing a point of view on campaign strategy and audience engagement.
- Lead integrated communications planning across paid, owned, and earned media.
- Translate complex business challenges into sharp, compelling strategic frameworks.
- Partner closely with media, creative, CRM, and e-commerce teams to ensure full-funnel alignment.
- Drive new business efforts by developing insight-led strategies and presenting on a national stage.
- Oversee audience analysis and competitive intelligence to uncover growth opportunities.
- Mentor and develop a team of planners while championing measurement and learning agendas.
Artificial Intelligence