Manager, Paid Media

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Requirements:

• A minimum of 4 year paid search & social experience (Google Ads & Meta ads a must) and be comfortable with topics such as budgeting, bidding, and testing methodology
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

Responsibilities:

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Search, Microsoft Search, Meta (Facebook & Instagram), YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, UAC.
• Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
• Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
• Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
• Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
• Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
• Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
• Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
• Owning the relationship between DEPT and dedicated platform reps (i.e. Google, Meta, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.