Apply📍 United States
🧭 Full-Time
💸 77500.0 - 98000.0 USD per year
🔍 Software Development
🏢 Company: LastPass👥 501-1000InternetSaaSMobile AppsSoftware
- Proven expertise and success in SaaS, PLG, and eCommerce environments, with experience in both B2B and B2C customer acquisition through paid channels.
- Deep knowledge of Google and Microsoft Ads platforms, performance forecasting, bid algorithms, keyword strategies, web tracking, and campaign scaling techniques to drive growth.
- Ability to oversee seven-figure paid media budgets and deliver measurable results.
- Familiarity with CRO methodologies to improve landing page experience and customer journeys.
- Analytical mindset with fluency in performance metrics and funnel KPIs.
- Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals.
- Strong organizational skills and attention to detail in a fast-paced, growth-focused environment.
- Own and manage global Paid Search, Display, and Video programs across Google Ads (Search, YouTube, GDN) and Microsoft Ads (Search, Audience Network).
- Develop and implement advanced bidding, targeting, and keyword strategies to reduce CAC and increase ROI across trial, eCommerce, and lead generation initiatives.
- Execute campaign setup, daily optimizations, A/B testing, and performance reporting - this is a hands-on keyboard role.
- Conduct multivariate testing across ads, landing pages, and bid strategies to maximize engagement and conversion rates.
- Media planning and forecast performance by channel, audience, and geography to identify scalable growth opportunities while maintaining profitability.
- Provide deep analysis of performance KPIs (CPA, CAC, ROI, LTV) and translate insights into actionable strategies.
- Stay ahead of platform updates, SEM innovations, and best practices to improve campaign efficiency and output.
- Partner with the Brand & Creative team to providing creative strategy and insights for paid media asset production (ad copy, display banners, and video/animations)
- Collaborate with our Web & SEO team to test and optimize landing page experiences to improve conversion rates.
Google AnalyticsSEODigital MarketingSaaSA/B testing
Posted 15 days ago
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