- Own paid social acquisition for homeowners and service providers across Meta, TikTok, and YouTube, ensuring profitable spend.
- Manage the full marketing funnel: top-of-funnel awareness, mid-funnel consideration, bottom-funnel conversion, and remarketing.
- Build campaigns, design test plans, and manage budgets across geographies and seasons.
- Turn performance data into actionable decisions.
- Define roles and hire a team to scale the paid social channel once established.
- Develop a repeatable framework for creative, audience, and funnel experiments.
- Actively manage spend by audience, geography, and service category to hit performance targets.
- Partner with SEO, Paid Acquisition, Product, Design, and Analytics.
- Lead evaluation and build-out of new channels like streaming (Hulu, connected TV).