Senior Paid Search Manager

3+ years of experience managing multiple client portfolios in paid search industry Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client Excellent verbal and written communication skills Excellent analytical skills Deep knowledge of the SEM industry and the paid search advertising model Experience with keyword research tools and web analytics tools (Google Analytics) General knowledge of search engine optimization (SEO), social advertising, and web usability Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building Extremely well organized, able to balance client timelines and business needs Work comfortably in dynamic, time-intensive environments An understanding of customer lifetime value and optimizing towards profits Ability to manage expectations and priorities Experience presenting to senior-level client contacts Strong working knowledge with Google Suite

Plan, develop, and implement paid search strategies Work with client teams to understand business needs and campaign objectives Mentor junior team members Create and manage paid search accounts/campaigns on platforms like Google Ads, Microsoft Ads, Criteo Manage Search, Shopping, Display, Remarketing, App Install, and Video advertising campaigns Use direct response advertising strategies to drive sales and leads Conduct keyword research, write ad copy, and establish bidding strategies Create and implement campaign A/B test experiments Use Google Analytics for insights and action items Analyze paid search campaign results and adjust strategy and budgets Communicate with clients regularly Develop strategies across all marketing channels Incorporate LLM based practices