Paid Search Senior Strategist

Posted over 1 year agoViewed
$75,000 - $85,000 per year
United StatesFull-TimePerformance marketing, e-commerce
Company:Socium Media
Location:United States
Languages:English
Seniority level:Senior, 3+ years
Experience:3+ years
Skills:
Data AnalysisMicrosoft ExcelCommunication SkillsAnalytical SkillsCollaborationBudget managementAnalytical thinking
Requirements:
Team player with excellent written and verbal communication skills (there is a reason this is the first bullet—it's our most important qualification). 3+ years of experience in day-to-day management of paid search on Google/Bing. Comfortability managing budgets of at least 6 figures in ad spend per month. B2C e-commerce & direct response experience. Able to discuss advanced technical concepts and strategic plans in a clear and concise manner to a wide range of audiences. Strong understanding of Microsoft Excel and formulas to help drive efficiencies for day-to-day tasks; pivot tables, Vlookups, SUMIFS, are your jam. A working knowledge of Google Shopping campaigns and the components of a product feed. Analytical thinker—always asking the 'why' and not afraid to speak up. Comfortable taking initiative to create new internal company processes that improve workflows.
Responsibilities:
Run day-to-day paid search operations for clients that could span across multiple verticals. Fully manage and take sole ‘ownership,’ as an account lead, of at least one client within the first two months, depending on business needs. Launch, manage, and conduct frequent testing on campaigns. Lead weekly touchpoint and strategy calls for your client(s). Collaborate across channel teams to create blended paid media strategies with the client’s KPIs and goals as the north star. Stay on top of your clients’ competitive landscape and industry changes. Prioritize knowledge sharing with channel and account teams, step in to offer a helping hand to channel team members when appropriate. Play an integral role as a team member on a number of our larger accounts.
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