Ability to identify hooks, angles, and patterns for B2B ads on social media Strong direct-response instincts (hooks, angles, problem-solution, CTA psychology) Understanding of social media trends (TikTok, Meta, Shorts) Organized with the ability to manage multiple creators, scripts, and deliverables Skill in writing structured ad briefs Ability to give clear, actionable feedback on ads Self-starter with good energy, ownership, and accountability A couple of years of experience in performance marketing / paid social Excited about scaling an early-stage creator community