Executive Creative Director

A senior creative leader with a proven ability to define and lead creative strategy for a complex, consumer-facing brand. Demonstrated success managing, mentoring, and scaling multidisciplinary creative teams. Comfortable setting direction while empowering teams across photography and graphic design to execute at the highest level. Deep experience in brand stewardship, visual systems, and maintaining consistency across multiple platforms and consumer touchpoints. A digital native who understands social, content performance, and modern storytelling formats. Strong collaborator who works seamlessly with marketing, product, growth, and executive stakeholders. Energized by change and open to experimentation, new ideas, and evolving creative tools. Background in beauty, wellness, fashion, or lifestyle brands is a plus. Confident communicator with the ability to influence and build strong relationships at the executive level.

Own and articulate IPSY’s creative vision and strategic direction. Directly lead a multidisciplinary in-house team across photography, graphic design, and creative strategy. Oversee IPSY’s brand identity and ensure cohesive visual and tonal expression across all channels. Create a consistent brand system while developing distinct creative personalities for IPSY’s Original, Extra, and Ultimate plans. Drive the development of thumb-stopping, community-driven creative that authentically reflects Gen Z and Millennial beauty culture. Work closely with Marketing, Growth, Product, Merchandising, and Brand Partnerships to ensure creative strategy supports business objectives. Implement strong processes for briefing, feedback, and execution. Champion innovation by adopting new tools, workflows, and emerging technologies. Act as a key creative partner to the CMO, CEO, and executive leadership team.