Define and evolve brand narrative, voice, and visual identity Set and own vision for content marketing Develop multi-channel editorial and creative calendar Draft, review, and refine core content (articles, blogs, whitepapers) Ensure scientific accuracy, clarity, and engagement Oversee end-to-end production of digital, print, and multimedia content Manage in-house specialists, writers, editors, and external agencies Serve as key marketing stakeholder on creative projects Enforce content and creative brand standards Measure and optimize content performance Mentor content creators and science communicators Develop processes for efficient production