- Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks.
- Lead, coach, and grow a team of product marketing managers.
- Serve as the primary connector between Product, Sales, and Demand Generation.
- Lead market research to define Ideal Customer Profile (ICP) and conduct Total Addressable Market (TAM) analysis.
- Direct ongoing competitive analysis to sharpen differentiation and inform leadership strategy.
- Ensure sales teams have the necessary messaging, collateral, and training to improve win rates.
- Define and report on KPIs connecting product marketing to revenue and retention outcomes.
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