- Build lifecycle marketing strategy, customer journeys, and campaigns to recruit providers, drive patient signups and completed sessions, and activate commercial partnerships.
- Rigorously test and iterate on all campaign elements to improve conversion metrics.
- Strategize, write, and edit compelling, brand-aligned copy for lifecycle communications.
- Partner with Product and Engineering to define, implement, and troubleshoot customer data and event tracking infrastructure.
- Manage and utilize marketing automation platforms like Iterable or HubSpot.
- Build, QA, and deploy responsive, dynamic email and SMS templates using HTML/CSS and conditional templating logic.
- Monitor, analyze, and report on campaign performance to stakeholders.
HTMLCSSA/B testing+1 more