- Own the content development and execution for Panorama’s events across industry conferences, customer meet-ups, virtual events/webinars, as well as for other thought leadership content and presentation opportunities, ensuring alignment with brand, pipeline, and revenue goals
- Develop high-quality presentation content and keynotes that advance Panorama’s priorities, campaigns, and thought leadership strategy
- Manage conference speaking proposals, including developing session titles, abstracts, learning objectives, and supporting materials
- Tailor content strategy to the specific audience at each conference or event—recognizing, for example, that what resonates with a room of superintendents and state chiefs differs meaningfully from what lands with district curriculum leaders
- Identify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching
- Work hand-in-hand with the Event Marketing team to coordinate on speaking submissions and presentations, timelines, and event logistics—developing shared rhythms and staying ahead of the events calendar
- Partner with Product Marketing, Customer Marketing, and customer-facing teams to source stories and customer narratives, and align content to broader marketing objectives and/or product launches
- Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas, translating their expertise into polished, engaging event content
- Establish scalable event content templates and best practices to drive efficiency and strengthen consistency across events
- Develop streamlined processes and SLAs for content development, review cycles, and approvals to create clarity for stakeholders and protect quality at every stage
- Uphold high standards for narrative cohesion, audience relevance, and visual quality
- Evaluate event content performance and gather feedback to continuously improve programming