Senior Lifecycle Marketing Manager
New
T
Tava HealthMental Health
For tax purposes, priority will be given to candidates living in states where we already have employees.Full-TimeSenior
SalaryCompetitive salary and stock options
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Job Details
- Experience
- 6-9 years
- Required Skills
- HTMLCSSA/B testingHubSpot
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 6-9 years of experience in lifecycle marketing, CRM management, or email marketing.
- Expert-level experience with modern marketing automation platforms (Iterable or HubSpot preferred).
- Proficiency in setting up and analyzing A/B and multivariate tests.
- Proficiency in HTML/CSS and conditional/templating logic (e.g., Handlebars, Liquid).
- Working knowledge of event tracking, webhook architecture, and API-based data infrastructure.
- Ability to partner with Engineering on resolving data structure mismatches.
- Strong strategic thinking and copywriting skills.
- Excellent analytical skills using tools like Mixpanel, BI tools, or Excel.
- Proven track record of driving measurable conversions.
Responsibilities
- Build lifecycle marketing strategy, customer journeys, and campaigns to recruit providers, drive patient signups and completed sessions, and activate commercial partnerships.
- Rigorously test and iterate on all campaign elements to improve conversion metrics.
- Strategize, write, and edit compelling, brand-aligned copy for lifecycle communications.
- Partner with Product and Engineering to define, implement, and troubleshoot customer data and event tracking infrastructure.
- Manage and utilize marketing automation platforms like Iterable or HubSpot.
- Build, QA, and deploy responsive, dynamic email and SMS templates using HTML/CSS and conditional templating logic.
- Monitor, analyze, and report on campaign performance to stakeholders.
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