Lifecycle Marketing Manager
New
C
ConsensysBlockchain, Web3
UNITED STATES - Remote, LATAM - RemoteFull-TimeManager
Salary115,000 - 162,000 USD per year
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Job Details
- Experience
- 4-8 years
- Required Skills
- Project ManagementData AnalysisA/B testing
Requirements
- 4-8 years of experience in lifecycle marketing
- Proven track record of building lifecycle user journeys from the ground up with little to no oversight
- Experience managing lifecycle programs for large userbases
- Excellent project management skills to manage multiple experiments
- Practical experience executing in CEP systems such as Braze
- Familiarity with marketing and analytical tools like Segment, Mixpanel, and Preset
- Data-driven, results-oriented, and customer-obsessed mindset
- Excellent verbal and written communication skills
- Ability to thrive in a fast-paced environment
- Web3 experience is a bonus
Responsibilities
- Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals, etc)
- Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
- Manage the end-to-end lifecycle campaign process including strategy, briefing creative, targeting, QA, and measurement
- Develop an experimentation roadmap across lifecycle channels
- Continuously test and learn, identifying the most effective content and messages for different audiences
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