- Define and execute end-to-end GTM strategy for features within Trading across global markets.
- Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential.
- Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research.
- Lead product and feature launches, crafting narratives that resonate with crypto traders and holders.
- Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels.
- Partner with Growth and Analytics to identify friction points and translate insights into programmes that move key metrics.
- Collaborate with cross-functional teams to deliver integrated campaigns that connect product value to cultural relevance.
- Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community.
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