- Work with the Head of Product, Ads B2C, as part of a growing B2C product team.
- Evolve and optimize the recently launched consumer app.
- Use analytics and A/B testing to monitor app performance, tune mechanics, optimize conversion, and identify features that can affect KPIs.
- Create and maintain product roadmaps, feature backlogs, and product documentation, including PRDs, user stories, user flows, logic flows, and functional specifications.
- Anticipate bottlenecks, support escalation management, and balance business needs against technical and resource constraints.
- Conduct competitive analyses to identify ways to differentiate products and improve user experience.
- Collaborate with executive leadership to identify opportunities for growth, innovation, and differentiation.
- Identify user needs and opportunities using data analysis, surveys, interviews, and other quantitative and qualitative methods.
- Work with engineering and design teams to ensure high-quality execution and iteration.
- Collaborate with operations, customer support, marketing, and legal teams.
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