Lifecycle Marketing Manager
New
D
Dinova, LLCFoodservice/Dining
Remotely basedFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in marketing with at least 3 years focused on omnichannel or lifecycle campaign management
- Required Skills
- Data AnalysisA/B testing
Requirements
- 5+ years of experience in marketing
- At least 3 years focused on omnichannel or lifecycle campaign management
- Experience with marketing automation platforms
- Experience with loyalty programs
- Strong copywriting skills
- Deep understanding of customer lifecycle stages and segmentation strategies
- Analytical mindset with ability to translate data into actionable insights
- Brand development experience
- Excellent communication and cross-departmental collaboration skills
- Bachelor’s degree in a related field
Responsibilities
- Develop and execute email and push notification strategies across the customer lifecycle
- Write engaging copy that drives customer action and reinforces the value of myDinova Rewards
- Own the communications calendar and campaign strategy from user acquisition and onboarding to retention and reactivation
- Define audience segmentation and targeting criteria to deliver relevant messaging at each lifecycle stage
- Maintain brand guidelines for myDinova Rewards, ensuring consistent voice and visual identity
- Collaborate with Marketing Automation Manager to translate campaign strategies into technical execution
- Analyze campaign performance data to identify trends, insights, and optimization opportunities
- Design and implement A/B testing strategies to improve engagement and point redemption
- Partner with the Marketing Manager, Restaurant Retention to support communication strategies for restaurant partner promotions
- Work cross-functionally with product and technology teams to align messaging with new features and capabilities
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