Senior Lifecycle Marketing Manager, Retention & LTV
D
Dutch VetVeterinary Telemedicine
You must be located in the US to be consideredFull-TimeSenior
Salary110,000 - 140,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- A/B testing
Requirements
- 5+ years of lifecycle or CRM marketing experience with a focus on retention, engagement, or LTV
- 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Strong command of retention analytics such as cohort analysis, churn modeling, and LTV measurement
- Experience owning renewal or subscription retention metrics with direct accountability
- Comfort partnering with data teams on segmentation, event tracking, and reporting
- Extremely detail-oriented with strong QA instincts
- Clear, persuasive writing style
- Ability to manage multiple programs simultaneously in a fast-moving environment
- Bias toward action: ship, learn, iterate
Responsibilities
- Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable
- Build and manage onboarding and first-visit activation sequences
- Manage prescription refill and medication adherence reminders
- Develop renewal and pre-renewal engagement programs
- Execute win-back and churn-prevention flows
- Drive cross-sell and expansion campaigns for additional pets, supplements, and upgrades
- Define and monitor cohort-level retention metrics including renewal rate, churn, and LTV
- Partner with data and engineering teams to build segmentation and triggers for messaging
- Develop a testing roadmap for offers, timing, cadence, and content
- QA campaigns thoroughly and mentor the lifecycle team
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