Senior PPC Specialist
Company:Social Discovery Group
Location:Poland, Serbia, Spain, Georgia, Cyprus, Malta, USA, Armenia, Kazakhstan, Montenegro, Latvia, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia
Languages:English, Russian
Seniority level:Senior, 2+ years
Experience:2+ years
Skills:
Data AnalysisA/B testing
Requirements:
2+ years hands-on experience managing Google Demand Generation campaigns Proven experience working with video and static creatives in DemandGen campaigns Solid experience in managing and optimizing Search and Performance Max campaigns Strong understanding of performance optimization metrics (CPA, ROI, ROAS) Proficient in Excel / Google Sheets Strong analytical skills Ability to independently optimize and scale campaigns English level B2 or higher Russian - C1+
Responsibilities:
Google Ads and Bing Ads campaigns launch and optimization Launch and scale prospecting Demand Generation campaigns Set up, manage, and optimize Search and Performance Max campaigns Continuously optimize campaign performance Test new ad creatives and hypotheses Drive creative performance improvement Build and maintain performance reports and dashboards Leverage data from internal BI systems and other data sources Analyze funnel performance and identify opportunities for efficiency improvement and scale
