1-3 years of hands-on email or lifecycle marketing experience, ideally in e-commerce or retail 3-5+ years of client-facing experience in sales, account management, customer success, or account strategy Strong understanding of ESPs and email ecosystems Strong understanding of segmentation, personalization, and lifecycle strategy Strong understanding of campaign vs. triggered messaging Strong understanding of testing and performance measurement Experience working with AI-driven personalization or recommendation systems Proven ability to translate data into insights and business impact Client-facing experience with a consultative, growth-oriented mindset Track record of driving or influencing revenue growth from existing customers Excellent communication skills