- Serve as the strategic lead across paid media and paid search for your pod, tying media strategies directly to client business models and broader growth targets.
- Proactively identify performance improvements through emerging platform features, best practices, and competitor analysis, and develop test plans for campaign launches, audience expansion, and cross-channel integrations.
- Own department-level initiatives that impact performance, such as improving onboarding flow, refining naming conventions, or building internal playbooks.
- Lead strategic direction on your pod’s accounts and reports, especially those with the highest media spend, stakeholder complexity, or performance sensitivity.
- Lead forecasting across your pod, ensuring each client has a realistic, data-backed forecast that maps to their budget, funnel stage, and goals.
- Identify churn risk early and develop mitigation strategies, and you find opportunities to expand into new platforms, tactics, or budget growth.
- Line-manage two strategists within your pod (Paid Search Strategist and Paid Media Strategist), facilitating 1:1s, yearly reviews, and training plans.
- Coach direct reports on both tactical execution and strategic thinking, and guide your team through tough client interactions with transparency and composure.
- Regularly review bandwidth and sentiment to prevent burnout and proactively redistribute workload when needed.
- Monitor department-level KPIs including account retention, media margin, forecasting accuracy, delivery quality, and team performance.
- Lead initiatives that drive efficiency (SOPs for build audits, automation templates, naming conventions) and partner with the Head of Media to iterate on departmental workflows and goals.
- Bring insights to leadership on client risk, team performance, or platform shifts that may affect revenue.
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