- Plan, book, and optimize paid search campaigns for 5-8 clients.
- Strategize and implement A/B experiments for keywords, bids, ad copy, and landing pages.
- Advise on paid search strategies and plans to meet client goals.
- Manage channel monthly reporting and lead strategy sessions with clients.
- Scope and develop channel initiatives to hit performance KPIs.
- Present performance reports and recommend strategic pivots.
- Complete monthly forecasts for assigned channels.
- Collaborate with media and creative teams on channel performance and strategy.
Data analyticsBudget managementA/B testing