Maintaining an advanced understanding of paid search platforms, primarily Google Ads and Microsoft Ads, including how they integrate within the broader marketing funnel. Managing the performance of assigned client portfolios to meet or exceed client KPIs, ensuring strong stewardship of client budgets. Making in-platform optimizations, managing budget pacing and bidding strategies, and identifying actionable insights that connect campaign data to broader business goals. Quantifying and prioritizing initiatives that will have the greatest impact on account performance. Ensuring all account management efforts go through a QA process and are executed/delivered error-free. Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy. Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, Microsoft, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices.