Director, Paid Search

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Requirements:

• A minimum of 8 years’ paid search experience (spanning all core Google Ads products) and a minimum 3 years of experience in a client-facing marketing role
• Proven prior work experience managing a team of 2+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
• A deep understanding of Google Ads, Apple Search Ads, and Microsoft Ads.
• The ability to audit an account and present actionable insights to a client
• Experience speaking to growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
• Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements

Responsibilities:

• Lead paid search team members in daily account management, tactical creation, and implementation, tracking performance against goals, and adherence to deadlines
• Support client partners in managing client relationships as related to paid search strategy, team, and performance
• Ensures effective collaboration of paid search strategy and implementation for flawless execution of search campaign strategy and activation towards client overall goals
• Point of escalation for all activation team members within their track- understands when to step in and coach the team on any advanced strategy, optimizations, processes, or next steps to mitigate issues and drive search growth.
• Oversees their activation team resourcing, consistently updating tracking to ensure utilization numbers are accurate and the team is fully utilized towards targets. Understands when their team is open for bandwidth and ready to take on clients.
• Identifies succession plans for their team and cultivates talent development for upward mobility and planning for unplanned employee attrition
• Works with reps to identify and vet new opportunities, drive the development of channel-specific innovation, thought leadership, best practices & training, and ensure that best practices are implemented regularly