Digital Marketing Paid Search (PPC) Strategist (Remote in Colombia)

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Requirements:

• Bachelor's Degree
• 3 years of Paid Media (search and social) experience at a digital marketing agency.

Responsibilities:

• Lead, maintain, and continuously optimize client accounts.
• Demonstrate a deep understanding of clients’ goals and business objectives.
• Create decks to report on campaign performance.
• Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations.
• Provide internal and external reporting with regards to the status of a project and how the client and company goals are being met.
• Identify additional growth opportunities in other marketing channels.
• Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients.
• Use campaign data to recommend and implement optimizations to improve overall campaign performance.
• Extract insight from campaign data, identify relevant trends, and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives.
• Use Google, Bing, and Social Search Marketing tools as well as additional 3rd party software to develop new campaigns and edit existing ones to ensure ROI for all clients.
• Continuously manage and adjust campaign budget allocation.
• Exhibit clear understanding of overall client messaging and develop search marketing creative, including keyword generation, text ad copy creation, and landing page copywriting.
• Stay up-to-date on and advise clients of the latest trends in online search marketing.