- Own the content and performance strategy for monthly releases, aligning them to player motivations, economic balance, and business KPIs.
- Define and manage the monthly content calendar, collaborating with Design, Production, and Engineering to deliver high-quality, on-time experiences.
- Use data and experimentation to optimise monetisation, engagement, and retention across a broad player lifecycle.
- Understand player behaviour across multiple geos and platforms to deliver value through personalisation and segmentation strategies.
- Partner with economy and systems design teams to ensure content aligns with long-term progression goals.
- Build business cases for major new initiatives, including competitive research and revenue forecasting.
- Mentor junior PMs and contribute to a culture of product excellence.
Data AnalysisProduct ManagementCross-functional Team Leadership