- Develop plans and tracking for executing game-wide marketing initiatives, collaborating with key stakeholders such as: Brand, Community, Product Development, User Acquisition, Creative and Business Development
- Partner with our internal creative agency on tracking and budgeting of creative work internally and through our agency partners
- Collaborate with the User Acquisition team on setting goals and deliverables for new creative testing and localization process
- Work with Hasbro team on necessary approvals
- Partner with the game production and live ops teams on timing and deliverables for consumer facing new features, events, and promotion
- Oversee marketing analytics, including dashboards, budget tracking, reports and ad hoc analysis
- Help drive development and processes for our player CRM program and campaigns
- Constantly review current processes and systems and improve upon them to make a more efficient marketing organization
Project ManagementCRM