Marketing and Communications Specialist

Bachelor’s degree in marketing, communications, public relations, or related field (or extensive industry and management experience). 3-5 years’ experience in corporate marketing roles. Knowledgeable of marketing principles and practices. Proven experience developing marketing plans and campaigns. Demonstrated competence in task management with strong multitasking. Must be able to analyze and interpret data. Strong computer/technical skills and proficiency with PC based MS Office Suite. Proficiency with design software such as Adobe Creative Suite/Canva. Working knowledge of graphic design and layout best practices. Experience with Ai, WordPress, website analytics tools, and social media platforms. Experience in meta data, keywords, tagging standards, and SEO. Experience with email marketing (MailChimp) and CRM management.

Manage department tasks, internal and external requests, and projects. Generate and analyze monthly reports for GA4 and Google Ads. Research and provide technical support for website optimization strategies. Assist in managing and organizing incoming leads, contact forms, and website chat inquiries. Manage and update online listings and directories. Develop and distribute monthly social media content and performance reports. Create and manage marketing materials, media assets, and programs. Research and apply best practices in home care marketing. Oversee client outreach and retention strategies. Assist with organization and information management of company-wide programs.