Marketing and Communications Specialist

Bachelor’s degree in marketing, communications, public relations, or related field (or extensive industry and management experience). 3-5 years’ experience in corporate marketing roles. Knowledgeable of marketing principles and practices. Proven experience developing marketing plans and campaigns. Demonstrated competence in task management with strong multitasking. Able to analyze and interpret data. Strong computer/technical skills. Proficiency with PC based MS Office Suite. Proficiency with design software (Adobe Creative Suite/Canva). Knowledge of graphic design and layout best practices. Proficiency with Ai, WordPress, website analytics tools. Experience with social media platforms (Facebook, Instagram, YouTube, Twitter, LinkedIn, Google). Experience in meta data, keywords, tagging standards, and SEO. Experience with email marketing (MailChimp). Experience with CRM management. Experience with AI marketing tools.

Manage department tasks and projects. Generate and analyze monthly reports for GA4 and Google Ads. Research website optimization strategies (AI, SEO, GEO). Assist in managing website leads and inquiries. Manage and update online listings and directories. Develop and distribute monthly social media content and reports. Create and manage marketing materials and programs. Research best practices in home care marketing. Oversee client outreach and retention strategies. Assist with company-wide programs and initiatives.