- Execute and optimize campaigns across paid search, paid social, display, video, and native ad channels.
- Manage end-to-end campaign execution including setup, refreshes, optimization, QA, and reporting.
- Design and document structured tests for ad creatives, audiences, and bidding strategies.
- Build and iterate landing page variations using no-code tools.
- Collaborate with ad strategists to drive pipeline growth.
- Ensure campaign performance meets conversion, CPA, and ROAS targets.
Data AnalysisA/B testing