- Own the international marketing plan and identify priority markets, audiences, and programs with sales and strategy.
- Develop fast, cost-effective tests to assess demand in additional markets and recommend where to invest.
- Brief global paid, organic, and lifecycle owners on regional priorities, partner on execution, and use results to improve performance.
- Bring customer and market insights to product marketing and content teams to adapt campaigns, creative, and content for international buyers.
- Prioritize languages, website pages, and content with web and sales partners to build a credible local presence.
- Plan and execute webinars, association and media partnerships, conferences, and other regional programs.
- Align campaigns with regional sales priorities and build a feedback loop on lead quality and conversion.
- Report on qualified leads and self-serve signups against targets, track downstream pipeline and customer acquisition, and use data to decide what to scale, adjust, or stop.
CRM