- Own the end-to-end user experience from first touch to the first reward sent, including signup, onboarding, and initial orders.
- Develop the growth product roadmap and lead the staffing of a new dedicated growth squad through internal and external hiring.
- Build and maintain robust systems that enable rapid experimentation, including the ability to deploy and iterate landing pages independently.
- Execute integrated campaigns in partnership with Marketing, covering audience segmentation, copy, landing pages, email, and advertising.
- Scale promising acquisition channels such as referrals, programmatic SEO, AI-search, and interactive tools.
- Formalize incentive structures by defining offers, eligibility, and reward values to drive growth.
- Prototype AI-based solutions to put in front of customers rapidly.
- Operate effectively in an asynchronous, documentation-first working environment.
Artificial IntelligenceProduct ManagementProduct Analytics+1 more