Director of Demand Generation

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Requirements:

• 5-8+ years of marketing experience, with a focus on demand generation, growth marketing, or field marketing
• Proven track record of pipeline ownership and revenue impact
• 2 years of experience in building, managing, and leading teams
• Experience with ABM platforms (Rollworks, Demandbase) and intent data tools
• Strong background in multi-channel lead nurturing and inbound/outbound marketing
• Hands-on experience with marketing automation (HubSpot, Marketo, Pardot)
• Strong analytical mindset, proficient in CRM (Hubspot or Salesforce), attribution modeling, and A/B testing

Responsibilities:

• Develop and execute integrated demand generation program to drive high quality enterprise pipeline
• Lead a team of high performance growth marketers across marketing operations, lifecycle, SEO, web, and events
• Build and execute ABM strategy for strategic accounts
• Drive cross channel strategy and campaigns to generate high quality leads including lifecycle, SEO, CRO, events and paid
• Partner with digital marketing to optimize paid media’s impact on pipeline and test new paid channels
• Ensure strong alignment with Sales for lead scoring, tracking and attribution.
• Ensure systems and workflows are set up to deliver quality pipeline at scale
• Build a culture of rapid experimentation and creativity, with the ability to be at the forefront of growth innovation.