Director of Demand Generation

Posted about 2 months agoViewed

💎 Seniority level: Director, 5+ years

📍 Location: Connecticut, South Carolina, Georgia, Florida, Massachusetts, Texas

💸 Salary: 135000.0 - 150000.0 USD per year

🔍 Industry: SaaS or technology

⏳ Experience: 5+ years

🪄 Skills: LeadershipSalesforceStrategyCollaboration

Proven experience (5+ years) in a Demand Generation or Revenue Marketing leadership role within a vertical SaaS or technology company.
Expertise in building and executing ABM strategies and using marketing automation and CRM tools like Salesforce, HubSpot, and 6sense.
Strong track record of driving measurable results in alignment with revenue teams.
Excellent leadership skills with experience managing cross-functional teams.
Data-driven mindset with the ability to analyze campaign performance.
Strong communication and interpersonal skills.

Lead the development and execution of demand generation strategies to achieve revenue targets.
Drive alignment with Sales, Customer Success, and other key stakeholders for lead generation and customer engagement.
Oversee Product Marketing, Program Management, and Digital Marketing teams.
Implement and optimize Account-Based Marketing (ABM) strategies.
Utilize marketing technologies to track, analyze, and optimize demand generation performance.
Own the end-to-end lead generation process including lead scoring and pipeline management.
Define KPIs and report results to senior leadership.
Collaborate with content and creative teams for impactful marketing assets.
Continuously test and iterate new ideas to improve demand generation results.
Stay updated on industry trends to maintain competitiveness.

Posted 3 days ago

📍 United States, Europe

🧭 Full-Time

🔍 Customer Experience (CX) and AI

🏢 Company: Quiq Inc

At least 7+ years in demand generation or related field.
3+ years in a leadership role.
Experience resonating with technical and CX buyers.
Strong understanding of demand generation best practices and marketing automation tools.
Proven ability to build and lead successful teams focused on development and growth.
Exceptional written and verbal communication skills for stakeholder engagement.
Experience driving cohesive demand generation strategies across multiple teams.
Ability to use data and analytics for campaign optimization.
Genuine enthusiasm for innovative demand generation campaigns and business growth.

Develop and execute a winning strategy targeting CX and technical counterparts at B2C enterprise brands.
Lead and mentor a high-performing team in demand generation strategies.
Develop a comprehensive plan supporting business goals and optimizing conversion rates.
Collaborate cross-functionally to ensure a seamless lead-to-customer journey.
Establish and monitor KPIs to measure success of campaigns.
Drive integrated campaigns across multiple channels including ABM, PPC, SEO, and social media.
Create compelling campaigns informed by target audience needs.
Stay informed about industry trends and technologies to keep strategies innovative.
Collaborate with Sales to ensure effective conversion of leads.
Present demand generation results and strategies to senior leadership.

LeadershipData AnalysisCross-functional collaborationLead GenerationDigital Marketing

Posted 3 days ago

🔧 Requirements