Senior Data Analyst, Marketing

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Requirements:

• Extensive experience with B2B marketing analytics, including paid acquisition and attribution, and you are familiar with related tools.
• You write sophisticated SQL with a preference for well-architected data models, optimized query performance, and documented code.
• You are proficient with at least one visualization & business intelligence platform (e.g., Tableau, Looker, Mode).
• Strong verbal and communication skills. You can articulate why something should be built a certain way and how it will impact the business.
• You expedite projects forward, favoring rapid and incremental development in parallel with problem-solving short-term obstacles.
• You employ a structured approach to handle ambiguous exploratory analysis, balancing thoroughness with the MVP mindset.
• You use data to achieve ambitious goals and influence company-level outcomes. Experience as a technical lead or manager is a plus.
• You use excellent judgment and sharp business and product instincts that allow you to prioritize.

Responsibilities:

• Apply various analytics methods to gain insights into all aspects of marketing, including multi-touch attribution modeling, predictive lead scoring, paid media ROI analytics (MMM and iROAS) and full funnel pipeline reporting.
• Consolidate diverse facts and findings into compelling narratives that can be applied across Tremendous.
• Advocate for data-informed decisions by partnering with key stakeholders and senior leaders.
• Identify and implement improvements within the Data team by standardizing processes, developing innovative practices, providing mentorship, and fostering new expertise.
• Join a growing team of analysts and actively contribute to team collaboration and culture.