ApplyDigital Marketing Manager, Campaigns
Posted about 5 hours agoViewed
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💎 Seniority level: Manager, 5+ years
📍 Location: United States, Americas
💸 Salary: 140000.0 - 160000.0 USD per year
🔍 Industry: Marketing
🏢 Company: Tremendous
⏳ Experience: 5+ years
🪄 Skills: SQLData AnalysisGoogle AnalyticsSEORESTful APIsReportingCross-functional collaborationMarketingStrategic thinkingDigital MarketingBudget managementA/B testing
Requirements:
- 5+ years running paid acquisition campaign strategy, with at least 3 years of experience running LinkedIn and working in an ABM platform to execute account-targeted display campaigns
- A proactive approach to monitoring performance and adjusting tactics to make campaigns successful; a proven ability to improve efficiency & volume as a result of campaign strategy and continuous optimization
- Proven success working with cross-functional teams to drive value and results
- An eye for detail and a transparent written and verbal communication style
- Experience handling marketing budgets and forecasting/reporting results
Responsibilities:
- Build and activate strategic multi-channel media plans that support the buyer’s journey from awareness to consideration to deal open.
- Deploy and manage marketing ICP programmatic & ABM campaigns across digital channels, including display, native, paid social, Google DemandGen & PMax, and CTV.
- Drive continuous improvement through regular A/B testing across channels, performance analysis, and optimization, and ongoing campaign measurement and reporting to achieve conversion, CPA, and ROAS targets
- Partner cross-functionally with product marketing, content marketing, web, and the digital team to develop performant ad creative & landing pages that improve results
- Become a subject matter expert in your ICP to contribute to campaign strategy and ensure ad creative resonates
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