Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches.
Partner with the Head of Content to align social with broader content, brand, and business goals.
Define and lead ambassador, influencer, and community strategies.
Monitor emerging channels, audience behaviors, new platform features, and algorithm changes.
Lead content ideation and production, working individually as well as with internal teams and external creators.
Drive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams.
Develop SOPs for content creation, publishing, testing, and community engagement.
Run structured test-and-learn pilots and own performance tracking for organic social.
Experiment with new formats and AI tools to increase speed, quality, and impact.
Data analytics
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About Niche
Niche is the leader in school and neighborhood search, empowering millions to find where they belong. The platform provides in-depth profiles on every K-12 school and college in America, alongside information on cities and neighborhoods. With 140 million reviews and ratings and powerful search tools, Niche simplifies the complex decision-making process for students and families. Beyond individual users, Niche partners with over 15,000 schools, helping them recruit best-fit students by highlighting their strengths and streamlining the application process. They aim to make researching and enrolling in schools easy, transparent, and free for everyone.
How We Work
Niche fosters a flexible work environment, empowering employees to choose between remote work, in-office work at their Pittsburgh headquarters, or a combination. The company prioritizes a supportive culture, offering opportunities for continuous training, clear career paths, and celebrating achievements. They value candid, driven, systematic, resourceful team players who work collaboratively. Niche's leadership team is committed to fostering a workplace that encourages shared values, teamwork, and collaboration.
Engineering at Niche
Niche's engineering team tackles interesting challenges in designing and building high-quality, user-facing features and interfaces. They focus on reliability, maintainability, scalability, and user experience for a platform trusted by millions. Engineers make thoughtful decisions regarding frontend architecture, component design, and performance, integrating with backend services. They actively incorporate AI agents and LLM tooling into daily development workflows. The team emphasizes collaboration, with engineers partnering closely with design and product to shape solutions. They are building a robust and scalable platform using technologies like TypeScript, React, Go, and PostgreSQL.
Why Join Us
Drive direct impact on millions of users by simplifying crucial life decisions about education and living.
Join a growing company in the EdTech space, backed by significant funding, shaping the future of school search.
Work in a flexible environment that supports remote work and offers robust benefits focused on employee well-being.
Contribute to a collaborative team that values innovation, continuous learning, and thoughtful decision-making.
Utilize and grow your skills with modern technologies, including TypeScript, React, Go, and machine learning initiatives.
Benefits & Perks
Full-time, salaried position with competitive compensation and equity opportunities.
100% paid employee health plan, including vision and dental, and supplemental coverage.
Flexible Paid Time Off Policy.
Stipend to build your home office.
Parental leave for all employees (12 weeks fully paid), plus short-term disability for birthing parents.