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VP, B2B Marketing

Posted about 7 hours agoViewed

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💎 Seniority level: Vp, 15+ years of marketing experience

📍 Location: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV

💸 Salary: 197680.0 - 247100.0 USD per year

🔍 Industry: B2B Marketing for K-12 and Higher Education

🏢 Company: Niche👥 51-100💰 $2,500,000 Seed over 10 years agoSocial Media MarketingSoftwareSocial Media

⏳ Experience: 15+ years of marketing experience

🪄 Skills: LeadershipData AnalysisCross-functional Team LeadershipMarketing

Requirements:
  • 15+ years of marketing experience, with a minimum of 5 years in leadership roles in high-growth B2B SaaS.
  • Proven record of developing and executing integrated marketing strategies for scaling businesses.
  • Expertise in brand strategy, demand generation, account based marketing, and product marketing.
  • Ability to manage cross-functional teams with strong leadership skills.
  • Data-driven mindset focused on analytics and performance optimization.
  • Exceptional communication and presentation skills.
Responsibilities:
  • Develop and execute integrated marketing strategies and annual plans for K-12 and Higher Education.
  • Uplevel demand generation strategies including Outbound, Account Based, and Field Marketing.
  • Build customer value propositions and support Account team for revenue expansion.
  • Drive customer understanding through establishing personas and effective product positioning.
  • Lead a marketing team fostering collaboration and accountability.
  • Define marketing metrics to impact sales pipeline and present performance updates to the executive team.
  • Infuse best practices and innovative approaches in revenue marketing.
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