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Director, Product Marketing

Posted about 2 months agoViewed

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💎 Seniority level: Director, 10+ years

📍 Location: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV

💸 Salary: 149760.0 - 187200.0 USD per year

🔍 Industry: Education technology

🏢 Company: Niche👥 51-100💰 $2,500,000 Seed almost 11 years agoSocial Media MarketingSoftwareSocial Media

⏳ Experience: 10+ years

🪄 Skills: LeadershipData AnalysisCross-functional Team LeadershipMarket Research

Requirements:
  • 10+ years of marketing experience, with a strong track record in product marketing and brand management.
  • Experience in industries with complex business models, particularly education technology or SaaS.
  • Ability to drive business results through strategic product marketing.
  • Expertise in articulating complex products and strong skills in messaging hierarchy.
  • Deep understanding of the education market and competitive landscape.
  • Knowledge of best-in-class product marketing frameworks.
  • Hands-on approach to creating messaging and marketing assets.
  • Strong written and verbal communication skills.
Responsibilities:
  • Develop differentiated and unified positioning, messaging, and go-to-market plans for product solutions.
  • Lead a team of product marketers through product launches.
  • Gain understanding of clients and user profiles to identify growth opportunities.
  • Establish Niche as a thought leader in the education sector.
  • Create programs and content to help clients maximize product value.
  • Oversee sales enablement by developing sales and marketing assets.
  • Build relationships with cross-functional leaders.
  • Foster a high-performing product marketing team.
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