Senior Director, Product Marketing

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Requirements:

• Demonstrated experience building, leading, and motivating a product marketing team.
• A hard-won playbook for driving demand, accelerating sales cycles, and increasing revenue through differentiated messaging, commercial enablement, and marketing programs for engineering and/or DevOps teams.
• Strong storytelling capabilities to ensure Honeycomb rises above the noise in a crowded and technical market.
• Comfortable guiding and collaborating on a full range of PMM activities, including product launches, sales and CS enablement, competitive intelligence, roadmap development, pricing and packaging strategy, and analyst engagements.
• A data-driven mindset to take the wealth of data coming from product telemetry and marketing systems to inform our go-to-market strategy.
• An open and direct communication style.

Responsibilities:

• Take responsibility for product marketing, hire and support great talent, plus collaborate cross-functionally with other leaders, departments, and executives.
• Grow the PMM team by creating clear expectations and accountability practices, opportunities for growth, and a culture of proactive thinking.
• Build strong partnerships across the organization, especially with Product, Sales, Customer Success, and our internal thought leaders.
• Define and champion best practices that make our PMM team, our marketing department, and our whole org efficient and effective.
• Establish systems that help mature and scale our PMM practice, defining what Honeycomb needs from PMM both now and in future.
• Collaboratively build plans for each of our product offerings to maximize awareness, adoption, and expansion.
• Serve as a strategic partner in prioritizing business needs and team capacity, defining KPIs to track and measure success.
• Create messaging and tell stories that differentiate us with our core audience.
• Ensure we continue to be innovators in our space, building upon our bold thought leadership and category creation DNA.
• Establish effective feedback loops and processes between PMM and the rest of the company.
• Act as a coach and mentor to the PMM team.
• Be a leader within the marketing department, ensuring we consistently raise our bar and achieve our goals.
• Approach hard challenges with curiosity and rigorous experimentation.
• Develop a deep understanding of our business, both technically and commercially.
• Take a “Honeycomb first” perspective by making decisions and prioritizing resources in the best interest of the company.