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Senior Director, Product Marketing

Posted 2 months agoViewed

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💎 Seniority level: Director, 7+ years

📍 Location: Canada, US

💸 Salary: 159563.0 - 183406.0 CAD per year

🔍 Industry: Software/SaaS

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Data AnalysisProduct ManagementCross-functional Team LeadershipStrategic ManagementMarket Research

Requirements:
  • 7+ years in a product marketing role, ideally for Software/SaaS companies.
  • Proven experience in a product marketing leadership role.
  • Ability to translate business goals into actionable initiatives.
  • Natural collaborator excelling in cross-functional partnerships.
  • Strong analytical skills to track performance and drive data-informed decisions.
  • Passionate about mentoring and empowering teams to achieve their best work.
Responsibilities:
  • Conduct comprehensive market research to identify evolving trends and customer needs.
  • Create and refine tailored value propositions and product positioning statements.
  • Continuously monitor competitors and adjust marketing tactics as needed.
  • Strategically plan and execute product launches with cross-functional teams.
  • Equip Sales and Customer Success teams with effective materials.
  • Design innovative programs to promote customer education and engagement.
  • Collaborate closely with product management to align on the product roadmap.
  • Lead initiatives throughout the product lifecycle to drive awareness and adoption.
  • Guide and support a team of product marketing and sales enablement professionals.
  • Support the Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate.
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