Senior Director, Product Marketing

Posted 4 months agoViewed

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💎 Seniority level: Director, 7+ years

📍 Location: Canada, US

💸 Salary: 159563.0 - 183406.0 CAD per year

🔍 Industry: Software/SaaS

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Data AnalysisProduct ManagementCross-functional Team LeadershipStrategic ManagementMarket Research

Requirements:

7+ years in a product marketing role, ideally for Software/SaaS companies.
Proven experience in a product marketing leadership role.
Ability to translate business goals into actionable initiatives.
Natural collaborator excelling in cross-functional partnerships.
Strong analytical skills to track performance and drive data-informed decisions.
Passionate about mentoring and empowering teams to achieve their best work.

Responsibilities:

Conduct comprehensive market research to identify evolving trends and customer needs.
Create and refine tailored value propositions and product positioning statements.
Continuously monitor competitors and adjust marketing tactics as needed.
Strategically plan and execute product launches with cross-functional teams.
Equip Sales and Customer Success teams with effective materials.
Design innovative programs to promote customer education and engagement.
Collaborate closely with product management to align on the product roadmap.
Lead initiatives throughout the product lifecycle to drive awareness and adoption.
Guide and support a team of product marketing and sales enablement professionals.
Support the Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate.

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