Senior Director, Product Marketing

Posted 4 months agoViewed

💎 Seniority level: Director, Proven experience

📍 Location: US

💸 Salary: 183500.0 - 242000.0 USD per year

🔍 Industry: Customer engagement platform

⏳ Experience: Proven experience

🪄 Skills: Strategic ManagementStakeholder managementCustomer SuccessSaaS

Proven experience in product marketing for SaaS or technology products.
Strong storytelling ability with experience in defining ideal customer profiles and crafting narratives.
Experience curating product roadmaps into impactful GTM stories.
Understanding of email and cross-channel engagement preferred.
Experience in building and managing high-performing product marketing teams.
Proficient in analyzing competing products and strategies for innovative positioning.
Collaborative leader with effective public speaking skills.
Ability to execute multiple concurrent projects.

Lead the creation of GTM materials like solution briefs and competitive analysis.
Translate the product roadmap into impactful external communications.
Collaborate with Product, Sales, Customer Success, and Marketing teams to ensure alignment.
Own the end-to-end product launch process, ensuring successful market differentiation.
Lead and mentor a team of product marketers, fostering a culture of development.

Posted 4 months ago

📍 Canada, US

🧭 Full-Time

💸 159563.0 - 183406.0 CAD per year

🔍 Software/SaaS

🔧 Requirements

7+ years in a product marketing role, ideally for Software/SaaS companies.
Proven experience in a product marketing leadership role.
Ability to translate business goals into actionable initiatives.
Natural collaborator excelling in cross-functional partnerships.
Strong analytical skills to track performance and drive data-informed decisions.
Passionate about mentoring and empowering teams to achieve their best work.

💡 Responsibilities

Conduct comprehensive market research to identify evolving trends and customer needs.
Create and refine tailored value propositions and product positioning statements.
Continuously monitor competitors and adjust marketing tactics as needed.
Strategically plan and execute product launches with cross-functional teams.
Equip Sales and Customer Success teams with effective materials.
Design innovative programs to promote customer education and engagement.
Collaborate closely with product management to align on the product roadmap.
Lead initiatives throughout the product lifecycle to drive awareness and adoption.
Guide and support a team of product marketing and sales enablement professionals.
Support the Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate.

Data AnalysisProduct ManagementCross-functional Team LeadershipStrategic ManagementMarket Research

Posted 4 months ago