- Own AcuityMD’s go-to-market strategy for a product surface area in our platform
- Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
- Build high-quality sales-enablement assets that proactively position our sales team for success
- Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
- Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
- Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
- Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
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